Final week’s premiere of “And Just Like That” did not just devastate “Sex and the City” followers’ hearts — Peloton’s shares have been additionally hit arduous after *that* scene. However now, the train gear firm has responded in the final approach — with an ad that includes Ryan Reynolds and Chris Noth.
(This story accommodates spoilers about the premiere of “And Just Like That.”)
The scene in query entails Noth’s character John James Preston, often known as Mr. Large, who has been the on-and-off love curiosity, and later husband, of Carrie Bradshaw since the pilot episode of “Sex and the City” in 1998.
In the present’s reboot, Mr. Large and Carrie make plans to exit to dinner after Carrie is finished with her plans with her mates. Mr. Large takes a journey on his Peloton bike at house whereas she’s out, however when he goes to prepare for dinner after the journey, he instantly clutches his chest and collapses. Carrie comes house just for him to die in her arms.
The corporate’son Friday after the tragic scene aired.
However on Sunday, the firm clapped again at the morbid plot twist, tweeting out an ad saying, “And just like that…he’s alive.”
The ad options none apart from Noth himself, sitting on a sofa with Peloton biking teacher Jess King, who was the teacher Mr. Large adopted in his final deadly journey in “And Just Like That.”
“To new beginnings,” Noth says in entrance of a crackling hearth. “I feel great.”
He then asks King if they need to “take another ride,” nodding to the two Peloton bikes behind the sofa, including: “Life’s too short not to.”
That is when the voice of Ryan Reynolds pops in, saying, “And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs, and circulation.”
He continues to checklist the advantages of train and biking, earlier than rapidly including “he’s alive,” seemingly referencing Mr. Large.
Alongside with its not-so-subtle reference to the HBO present, the ad can also be a nod to Reynolds’ previous involvement with Peloton controversy. Reynolds famously responded to a Peloton ad in 2019 that revolved round aafter being gifted a Peloton bike from her partner. After going viral for being criticized as sexist, Reynolds used the actress in his personal ad for his firm Aviation American Gin.