Sundar Pichai, the CEO of Google, has brought in tidings for the investors on Alphabet’s earning call the previous week. Alphabet is the parent company of Google. Alphabet has reported a whopping $39.3 billion revenue during the last quarter which is 22 percent for more than a year ago. Sundar Pichai credited the machine learning technology of Google.
Sundar Pichai said that the search giant’s machine learning technology has reportedly figured out ways to match the ads carefully to the desire of the consumers. Nevertheless, there is this one thing that Sundar Pichai didn’t mention. Alphabet is also cautioning the investors about the same Artificial Intelligence technology which can create legal and ethical troubles for the business of the company.
The warning came into being for the first time an annual report in the segment of “Risk Factors.” It filed with Exchange Commission and the Securities in the following day. The report says that the new services, as well as the products which include the utilization of machine learning and artificial intelligence, will raise aggravated current legal, technological, ethical as well as other challenges. These things will affect the brands along with the demand for the products.
The companies need to utilize the risk factors portion related to their annual filings for disclosing the anticipated troubles to the investors. This is supposed to keep the market which is free to operate. On the other hand, it also provides the companies with a way for defusing the lawsuits which claim the hidden potential problems of the management.
It is not clear as to why the security lawyers of the Alphabet decided that it was time for warning the investors about the risks related to smart machines. Google, on the other hand, has declined for elaborating the finding on the public filings. The company has begun testing the autonomous cars on the public roads in the year 2009.