Augmented reality (AR), a technology that overlays virtual data onto the physical environment, is coming to an automobile showroom close to you. A few automobile dealerships around the world are trying different things with how augmented reality can improve customer service and drive sales.
How AR is used in Car Retail Space
Imagine having the option to put a life-size 3D image of the vehicle you are considering in your driveway. The technology is great to the point that you’d most likely stroll around the vehicle, open the door and peer inside it. It offers a fascinating try-it-before-you-buy it opportunity to prospective vehicle purchasers.
Vehicle businesses can use AR on their site to bring AR experiences to prospective vehicle purchasers on the internet. Virtual vehicle visits that even enable individuals to virtually sit inside the vehicle to perceive what it may feel like to own it are made possible by this technology.
Jaguar Land Rover is one vehicle company that uses this technology to let consumers virtually test-drive its Velar vehicle. A 360-degree experience of the vehicle’s interior begins when somebody clicks on a banner advertisement. The system likewise included hotspots where you could tap on the screen to get more data about a specific feature of the vehicle.
Another way AR can bolster the operations of vehicle manufacturers is to improve the sales process and drive sales conversions. In the auto showroom, AR can allow individuals to change the color or finishes on a vehicle to find the one that fits their inclinations. Hyundai’s AR app runs on iPads and helps sales staff exhibit the capabilities and highlights of the manufacturer’s new i30 hatchback that would have normally been hard to showcase in a showroom environment.
Outside the showroom, consumers can use augmented reality technology to scan a vehicle they see on the street to draw up data about its cost and highlights as well as discover where the nearest dealership is. This capability is used by USAA to accelerate the vehicle purchasing process. The company’s app can access a customer’s financial data to have the option to provide customized financing and insurance quotes.
After a vehicle purchase, AR can be helpful too. Instructing vehicle owners about the care and maintenance of vehicles turns out to be considerably more dynamic with AR. Vehicle owners can scan their vehicle to launch a virtual professional to tell virtual animations about how to replace a tire, top off liquids, and more. Indeed, even games can be used to continue an ongoing relationship with a car brand after purchase. A game launched from print collateral allows Porsche owners to race around a virtual track and record their best time.
Delphi, an after-market car parts supplier, uses augmented reality to assist customers to see the products available for the make and model of their vehicle. Not only does the use of this technology strengthen the company’s dedication to tech, however, it likewise instructs customers about their products in a vivid manner.
Examples of AR in Car Retail Space
Audi has the honor of making the world’s first fully digital vehicle showroom, Audi City. Prospective vehicle purchasers can choose and tailor their own vehicle model (from a few hundred million possible configurations) through their mobile phones at prime downtown spots in major international cities.
Toyota created, as a team with digital agency Brandwith, an iPad app called Toyota Hybrid AR, to give vehicle purchasers a chance to look inside its C-HR model. The app overlays the hybrid drivetrain on to physical vehicles to give customers a superior idea of how the system works. The app also has hotspots that allow customers to tap on them to get more data about key features, for example, the battery, fuel tank, and engine.
Augmented reality expedites hands-on interactive experiences to customers looking for vehicles in retail centers when there’s no space to display the different versions of the same vehicle as there is on car lots.
BMW likewise intends to revolutionalize the car-buying experience with AR. The BMW i Visualiser, built from Apple’s ARKit, brings a virtual car dealership to customers. The app enables them to configure vehicles and settle on purchasing decisions by interacting with a full-size virtual model of a vehicle. Not only can customers change the color and features of the virtual vehicle before them, however, but they can also turn on lights and the radio and more.